On World Water Day, Monday March 22, 2010, the San Diego Chapter of the Surfrider Foundation will premier The Cycle of Insanity: The Real Story of Water at The Loft on the campus of UC San Diego. This new short film, narrated by actress Zuleikha Robinson from the television series Lost, dives into controversial problems and solutions related to water management and serves as a practical outline for citizens curious about water issues. There will be three showings of The Cycle of Insanity: The Real Story of Water: 4 p.m. (press), 6 p.m., and 7:30 pm. The last time slot includes a free showing of the surf feature, Absolute Mexico.

WATCH THE TRAILER HERE:

The Cycle of Insanity: The Real Story of Water – TRAILER 1 from Surfrider Foundation San Diego C on Vimeo.

The film is free and open to all. Government agencies, elected officials, experts, students and the general public will all find the movie intriguing and informative. Following each showing, there will be a Q & A session for the audience to ask questions and learn more about smart solutions to improve water management and the way we use water. Happy hour specials, including beer, wine, and hors d’oeuvres, will be served all evening.

From beautiful and climate-appropriate ocean friendly gardens, low impact development and safe water re-use, the video highlights comprehensive solutions for economical and environmentally sensitive water management reform. “These approaches to meeting our water demands will simultaneously achieve multiple benefits like pollution prevention, energy conservation, wildlife and habitat restoration, flood mitigation and more. The video, created by Surfrider activists, presents a truly holistic integrated vision of water management meant to provoke debate and reform,” according to Joe Geever, Surfrider Foundation’s California Policy Coordinator.

“With the communities of San Diego County under Stage 2 mandatory water restrictions, this film comes at an important time,” said Belinda Smith, Co-Chair, Know Your h2o. “We really want people to understand that by following the solutions offered, we offer water managers, and communities the unique opportunity to rethink and fix our outdated water management system.”

The basis for the Surfrider Foundation’s Know Your h2o program, the film will be a centerpiece in Surfrider Foundation’s campaign to bring holistic solutions to water management. As Southern California enters another year of drought conditions, changing the way we use water is imperative to the sustainability of our San Diego communities.

Founded in 1992, Surfrider Foundation’s San Diego chapter is the largest within the national Surfrider Foundation. The Surfrider Foundation is a non-profit environmental organization dedicated to the protection and enjoyment of the world’s oceans, waves and beaches for all people through conservation, activism, research and education. San Diego chapter membership totals 5,000 people throughout the county. Nationally, Surfrider Foundation membership includes more than 50,000 concerned lovers of the ocean and beaches. More information can be found at www.surfridersd.org or by calling (858) 792-9940.